Small Business Every Day campaign for Byline Bank

 

Campaign design created for Byline Bank celebrating Small Business Week. Instead of celebrating for only a "week"— the campaign focused on celebrating small businesses every day.​

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Included creation of retail signage, tote bag, t-shirts and other branded giveaways as well as a series of 50+ social videos and posts highlighting customers.

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As a social media campaign, Small Business Every Day was a huge success on social media platforms. It resulted in:

• 100,000+ impressions

• 2,500+ likes, comments and shares 

• 250+ new followers

• Increased engagement rates across all Byline social platforms